The ITAG Partnership Meeting held on May 15 at QVC was an impressive success, drawing 4 new individuals to the program for a total of 37 presentation attendees.
Members participated in a dialogue about the timing and format of ITAG’s technology conference, TECH360, coming October 15. It isn’t too late to make your voice heard on how TECH360 should be formatted. Join the conversation to be eligible to win a $100 gift card.
Attendees received further information on available training grants. ITAG also announced its inaugural internship program to support employers hosting interns summer of 2025. Pennsylvania companies are eligible for stipends up to $1,500 per intern. Funding is provided on a first-come, first-served basis. Contact Marianne Stack at mstack@ccedcpa.com for details.
Featured Presentation: Dynamic Content Strategy Across Platforms
With QVC looking to grow its social media presence, the company launched the Content Factory – an authentic, experimental, and efficient approach to leveraging technology to streamline the creative process of content creation. Tori Del Vecchio, Director of the Content Factory, shared strategies for producing engaging content at scale. Key highlights from the presentation included workflow establishment, content formatting for different platforms, and crafting unique visual identities for each piece of content.
The Content Factory utilizes AI connected to QVC Group product details to efficiently compile information and reframe edited footage for different platforms. Media asset managers, iPhones, Canon cameras, and camera stabilizers are technologies you might find at the Content Factory. The point? Authenticity and efficiency. You don’t need flashy equipment to create something that resonates with your target audience. QVC’s strategic use of technology ensures quality control, providing a consistent branding that their audience can trust.
ITAG received a behind-the-scenes tour of QVC’s impressive facilities, including their media operations center, control rooms, and studio sets.
As always, the meeting concluded with networking, allowing attendees to connect with peers, industry leaders, and potential collaborators. We look forward to continuing to foster a strong, innovative tech community together. Stay tuned for details on our next meeting!